A New Year a New Headshot

Now that we’ve ushered in 2023, it’s the perfect time to think about a new headshot. A quality headshot conveys a message – your message – and can help you advance both your business and personal goals in the year ahead.

In a digital age, your first contact with a customer or client is not when you meet them in person. It’s not when they walk through the doors of your office or business. Chances are, they’ve already looked you up through the web and they’ve already started to form opinions on who you are and how you do what you do. If they’ve looked you up online, they want to know more. They want to see if they can make the connection that drives a business relationship forward. Nothing is more off-putting than seeing a blank placeholder where an image should be. A quality headshot helps the very best image of you shine through. Since aging is a natural part of life, it’s important to update your personal image on a regular basis. You might be using a terrific headshot from ten or 15 years ago. But by not getting a professional update, you are sending the wrong business message. You want clients and customers to know that you are current and responsive. That is why an up-to-date professional online presence is so important. A business headshot helps to tell your own personal story in a way that demonstrates your professionalism. It shows clients and customers who you are before they meet you. It shows employees and co-workers that you are serious about what you do. And it builds confidence in those who know you and in those who are exploring your business for the first time on your website or through your business profile. Taking a quick, poor-quality selfie can tell the opposite story. It can convey that you are willing to cut corners rather than provide the quality they are looking for.  Whether you are just building your brand, or maintaining a solid reputation, a professional headshot should be included as part of your brand strategy.

If you’re in the government or nonprofit sectors, a quality headshot helps your audience to know what you stand for and helps to create a sense of trust in the work that you do. It helps to create an emotional connection and shows that you care about your business and the office you hold. It shows that you care about your clients and constituents. Again, in a current and responsive way.

College grads who are looking to land that first big job can stand out among the competition by having a quality headshot. Why invest in a headshot when you can take your own photo? Because a casual selfie or an image of you cropped from a friend group will not communicate that you are serious, professional, and ready to enter the working world. Recruiters often sift through hundreds of fledgling resumes from college grads. Having a professional headshot helps you make an important first impression. It shows potential employers that you are career-minded, organized and care about your appearance. A quality headshot is your unique calling card to recruiters, helping them connect to you in a positive way.

Whether you are looking for a studio headshot, an office portrait headshot or an on-location personal branding session, let Allison Kobus Photography help to give you the image of the very best you.